Careers | Luna Inc.

GROWTH

From zero to our fourth year. This is the fastest we have grown.

For the first two months the service was free. We have never run a single ad. Users kept arriving anyway, and revenue has grown every fiscal year since. This is the moment to join a company that is about to get much bigger.

Revenue growth 10.8× revenue, FY1 → FY4

—

Founding 2022

100

FY1 22/8-23/7

+216% 316

FY2 23/8-24/7

+36% 430

FY3 24/8-25/7

+150% 1,077

FY4 25/8-26/7

Indexed to 100 in FY1. Absolute figures are not disclosed.

Growth in registered users 15.2× users, founding → FY4

7,593

Founding 2022

+382% 36,624

FY1 to 23/7

+70% 62,354

FY2 to 24/7

+36% 84,702

FY3 to 25/7

+37% 115,659

FY4 to 26/7

Cumulative registered users at the end of each fiscal year (actual figures).

+150 %

revenue growth in the last fiscal year

FY4 (August 2025 – July 2026)

3.0 ×

MRR growth (last 12 months)

Recurring revenue that builds month on month

3.1 ×

growth in paying members (last 12 months)

1,529 → 4,720 people

81 /day

new registrations

+29,530 in the last 12 months

110,000

registered users

Used in 160 countries

¥0

spent on advertising

Grown on word of mouth and the product alone

Figures as of August 2026. Our fiscal year starts in August (FY1 = August 2022 – July 2023). Registered users are actual figures; only revenue is shown as an index against FY1, because absolute revenue is not disclosed.

WHY

Why we grew without advertising

Luna has never run an ad since it was founded. Users still grew fifteen-fold over four fiscal years. The reason is simple: the services that already existed were not places you could use safely.

What we put first is safety, not revenue. Build somewhere people can use safely, and the people who need it find it themselves and tell others. In practice, almost all of our growth has come from word of mouth.

That is why our principle is: do not force growth; it is enough that the people who need us find us. The numbers were never the goal. They followed from protecting this place.

USER VOICES

Why we do this work.

These are messages sent to Luna. What is written here is the meaning of our work.

Woman, 30s

I signed up thinking this was the last place left

Because of things that happened to me before, being around people frightened me for a long time. I signed up feeling there was nowhere else to go. Being able to exchange words here mattered more to me than I expected.

Man, 20s

I could believe I wasn't strange

On other services, things never quite fit. I was worn out from explaining myself and still not being understood, so simply knowing there were people I could talk to made things lighter.

Man, 30s

I found somewhere I belong

When I'm with the person I met here, I feel safe. For the first time I could believe it was all right to be exactly as I am.

Woman, 40s

What used to end things wasn't a problem here

On mainstream services I couldn't find anyone compatible, and nothing lasted. Here I didn't have to explain my starting point. I now have someone who matters to me.

Woman, 20s

I finally met the people on the other side of the screen

It was my first large gathering and I was nervous. Talking face to face with people I only ever texted was a joy. I learned that far more people struggle with the same things than I had thought.

These are real messages, summarized and edited so that the people who sent them cannot be identified. Age ranges and genders have been adjusted for the same reason. We do not publish account names or the original posts.

ABOUT US

BDSM is not about appetite. It is a craft of relationships.

The people Luna works for are the ones who find it hard to be themselves in daily life. The company began with our founder's own experience: the conviction that a lack of knowledge causes harm, and the regret of wishing there had been somewhere safe to exist.

So we define BDSM not as stimulation or consumption, but as a craft of relationships built out of dialogue, consent, distance and mutual understanding.

If the existing market is stimulation × consumption, Luna's market is safety × relationships. Keeping this place safe is not a cost to us. It is an asset.

What we will never trade away

Revenue is not the goal. It is the result.
We do not force growth. It is enough that the people who need us find us.
We protect everyone's right to be themselves without being denied.

MESSAGE

A message from our CEO

Keiji Goto Representative Director / CEO, Luna Inc.

Luna was founded with the mission of creating a society where people can pursue who they are, safely. We respect diverse values, and we build places where anyone can freely enjoy living as themselves.

In today's society, pursuing who you are is not easy. Many people are looking for somewhere their identity and their values are understood and respected. Luna exists to answer that, by providing a platform where you can pursue who you are, safely.

I have been through a lot myself, and what struck me most is how much connection between people matters. I hope that everyone who uses Luna finds their own way of living, and meets someone remarkable along the way.

Luna today is full of people with real skill and real conviction. We support everyone who works with us in pursuing what they want to do and the life they want to live. And as everyone grows, Luna will keep growing with them.

CULTURE

For people who can live our values as their own.

01

Users first

Always take the user's point of view, and put delivering value to them above everything else.

02

Everything is your own

Treat every task and every problem as something you are responsible for, and see it through.

03

Speed

Don't stall by overthinking. Move quickly.

04

Change

Don't fear change. Try, get it wrong, and keep evolving.

05

Bring heat

Be genuinely fired up, pass that energy on, and chase the best possible result together.

How we work

Luna is an IT company. Everyone here works with AI.

Using AI is required

This is not “nice to have.” Every member works on the assumption that AI is part of the job. Researching, organizing, drafting, verifying — we use AI for all of it, so that people can concentrate on thinking and deciding. This applies to every role, without exception.

Basic computer skills are assumed

Spreadsheets, documents, text communication in Slack. We assume you can use these as everyday tools.

You don't need experience with AI yet

We look at whether you will use it, not whether you already can. Picking it up after you join is fine. But if your position is that you would rather not use AI, the way we work will not suit you.

We would love to hear from you if

You share Luna's vision and can throw yourself into it
You are drawn to startups and want hands-on experience
You take initiative and can adapt to a range of work
You value teamwork while being able to run with things on your own
You enjoy proposing creative, efficient solutions and creating new value

If you see the problems in the kink and BDSM world as your own, and you want to change that world, we would like to hear from you.

WORK STYLE

How we work, and what we offer

Office or remote depends on the role and contract

There is no blanket “you must come in” rule. Depending on the work and the contract type, a role is office-based, hybrid, or mostly remote. Each opening states which.
Work that goes faster face to face happens in the office; the rest is flexible. We moved offices in May 2026 (Office New Gaia Hamamatsucho No.17, 9F, 1-15-13 Shiba, Minato-ku, Tokyo).

Remote work can be arranged

Not only for engineers but for business roles too, switching to remote is possible depending on the work and your circumstances (health, personal commitments).
We are not fully remote, but we have built an environment that can flex.

A range of contract types

Full-time, side work, contractor, part-time — you can choose the arrangement that fits your situation.
You can start as part-time or a contractor and later move to full-time employment with social insurance as your life changes.

Flexible hours are possible

The standard start time is 10:00, but you can discuss a different start time for health or personal reasons.
Let's build an environment where you can do your best work.

Dress and self-expression are up to you

Clothing, nails, hair color and style, tattoos and piercings are generally up to you.
There is no business-casual or suit requirement. Jeans, a T-shirt and sandals are fine.

A workplace built on diversity

We welcome people of every background, not only sexual minorities.
Around 30% of our staff are women, and members including LGBTQ+ people are active across the company.

Flat and open

Rather than top-down direction, each person has a wide remit to run their own work.
Part-time staff and contractors can raise ideas easily and see them acted on.

Terms at a glance

Contract types: Full-time / contractor / part-time / side work. Choose what fits your situation.
Location and office attendance: Depends on the work and the contract type. Some roles are office-based, some combine remote work. Each opening states which.
Conversion to full-time: Available. You can start part-time or as a contractor and decide once both sides know it is a fit.
Pay reviews: Yes.
Overtime: Generally none. Most members leave by around 19:00 at the latest.
Working hours: Standard start at 10:00. A later start, such as 11:00, can be arranged for health or personal reasons.
Days off: Saturdays, Sundays and public holidays.
Commuting costs: Covered.
Social insurance: Employees' pension, health insurance, employment insurance and workers' accident insurance, applied according to your working conditions.

Details for each role are given on its own posting.

BENEFITS

Benefits and environment

What follows is set out in our work rules and their attached regulations.

Insurance and health

Full-time employees and some part-time staff

Health insurance (through a health insurance association)
Employees' pension insurance (premiums split with the company)
Employment insurance
Workers' accident insurance and compensation for work-related injury (medical, leave, disability and survivor benefits)
Regular health checks (paid for by the company, on joining and once a year)
A doctor's consultation if long working hours continue

Leave

Paid. Requested through the attendance system

Three days of summer leave (taken between 1 July and 30 September)
Year-end and New Year leave (in principle 29 December – 4 January)
Five working days for your own marriage; two for a child's marriage
Two working days for the birth of your partner's child
Five working days for the death of a parent, partner or child; two for a grandparent, partner's parent or sibling
Leave when infection control requires it, or when a natural disaster makes coming in unsafe (unpaid)

Childcare and family care

Includes provisions beyond the statutory minimum

Childcare leave (until the child turns one; up to eighteen months in certain circumstances, or fourteen months if taken jointly with a partner)
Shortened hours for childcare until the end of the third year of elementary school (the law requires it only until the child is three)
Family care leave and shortened hours for family care
Leave to care for a sick child or a family member (five days a year, ten if two or more people need care; unpaid)
Maternity leave before and after birth

Commuting and allowances

Commuting allowance up to ¥30,000 per month
A commuter pass if you come in 16 or more days a month; actual costs pro rata at 15 days or fewer
Cycling to work is covered too (conditions apply, including liability insurance; the combined cap is ¥30,000 a month)
Pay reviews
Conversion from part-time or contractor to full-time employment

Office and environment

All contract types

Unlimited coffee
There is a bar in the office, and drinks are free to take
Clothing, nails, hair color and style, tattoos and piercings are generally up to you
Start time can be discussed (10:00 is standard; 11:00 and similar are possible)
Remote work can be discussed depending on the role and contract type
Expenses and attendance are managed in cloud tools, and internal rules are documented in our handbook

Particular to Luna

All contract types

You can use the office space free of charge to practice BDSM or rope work
We hold internal rope practice sessions regularly
Because this is the field we work in, you can deepen your knowledge and technique in it as part of the job

Social insurance, health checks and the leave schemes apply to full-time employees and to part-time staff who meet the stated conditions. They do not apply to contractors. You can check exactly what applies to you during a casual chat.

MEMBERS

Meet the team

About seventeen people run Luna today. Some came from well-known large companies, some intend to start their own companies, and some came because they care about the BDSM field and wanted to work here.

ひの/後藤

Representative Director

I am the CEO of Luna. I work every day to change the world of BDSM and kink. We will change the world, starting from Luna.

neko

Luna Business Unit Event planning & operations / Intern

I'm neko, an intern on the events team. Events are what made me love Luna even more, and that is exactly why I want more people to feel the same way. Through our events I want people to gather experiences and meet someone who matters to them.

こよい

Luna Business Unit Customer Support

I handle customer support at Luna. I have been part of Luna since its first month.

ざき

Luna Business Unit Event planning & operations

I'm zaki, and I work on running our events. Through my work at Luna I want to build a place where people can communicate without pretending to be someone else. If you would like to join the BDSM community but find it too frightening to take the first step, please come to a Luna event. Let's talk.

しろうさ

Luna Business Unit Customer Support

I look after customer support and initiatives supporting women. I once used Luna myself, hoping to find a BDSM marriage. I want to help make this a service that users love even more.

リタ

Luna Business Unit Marketing / Intern

I'm an intern on the marketing team. I first learned about BDSM because a friend was into it, and I found my own partner through Luna. I work on reaching people whose needs are just as hidden as mine once were.

煮干豆腐

Luna Business Unit Designer

I'm Niboshi Tofu. I got interested in BDSM and now help out at Luna. I hope that through UI and UX we can build somewhere people understand BDSM and share it with each other.

yuri

Corporate Unit PR

I work in PR. I used to feel that I might be a little different from other people and quietly struggled with it, and then I found Luna — it was a shock, and it moved me. I want to build a society where people who feel the same way can pursue who they are, safely. That is what keeps me going.